Build In-App Surveys with Wizard & Feedback Callouts
Create multi-question in-app surveys using Wizard and Feedback Callouts. Capture structured user feedback directly in context.
With the release of Feedback Callouts, a powerful new use case has just unlocked — especially when combined with the Wizard layout.
You can now create a multi-question, survey-style experience within a single Callout. Instead of sending users to external survey tools or triggering separate pop-ups, you can guide them through multiple feedback questions in one structured, flowing Wizard experience.
Everything happens in-app and in-context. The result? One guided Callout that collects real user sentiment directly inside the application — simple, seamless, and fully embedded in the user journey.
How to Create a Multi-Question Survey in One Wizard Callout
Step 1: Create your first Feedback Callout
Start by creating a new Callout:
- Add a Title
- Add your Text (your first survey question)
- In Content Type, select Feedback
- Choose your rating type:
- 👍 Thumbs Up / Down
- ⭐ Star Rating
- 👍 Thumbs Up / Down
- (Optional) Enable “Allow feedback message” if you want written comment
This is your first survey question.
Step 2: Enable the Wizard Layout
- Navigate to Step 2 of the Callout creation process
- (Optional) Enable “Open Callout at once if unread”
- In Callout Layout, select Wizard (Figure 2)
Step 3: Add More Questions (Wizard Pages)
- Go back to Step 1 of the Callout creation process. You will now see a new tab called Pages (Figure 3)
- To add additional questions:
- Use the “+” icon above or below any page to insert a new page exactly where you want it
- Configure the new Callout just like in Step 1 (Title + Text + Content Type = Feedback)
Rinse and repeat as needed.
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Final Thought
By combining Feedback Callouts with the Wizard layout, you’re not just asking for feedback — you’re designing a structured listening experience inside the flow of work. No external tools. No disconnected surveys. No friction.
Just guided, in-context questions that help you understand how users truly experience your application — and give you the insight to improve it continuously.
Because digital adoption doesn’t end at rollout. It evolves through listening.
Ramona Lescesen
After completing my Masters in the UK, I had the opportunity to start my career in London's vibrant start-up scene. In my career, I have had the privilege of seeing how a start-up can grow into a global market leader. This has taught me the importance of good communication and how best to manage a company's most important relationships - its customers.
