GRAVITY Goals: Smarter Onboarding & Change Management

In the age of digital transformation, employee onboarding isn’t just a one-off event—it’s a continuous journey that spans the entire employee life cycle. Whether you're welcoming new hires, introducing a new feature in Salesforce, or rolling out a company-wide process update, your success hinges on one thing: how effectively you support users at the point of need.

That’s where GRAVITY Goals come into play. Built into GRAVITY’s digital adoption platform (DAP), Goals give Learning Managers the structure, control, and targeting power they need to deliver high-impact, in-app guidance—right when it matters most.

From Information Overload to Just-in-Time Learning

Onboarding new employees often looks like this: an overwhelming schedule of training sessions, dense documentation, and generic e-learning modules. But here’s the problem—most of it is forgotten by the time the employee actually starts using the tool.

GRAVITY flips the script by enabling just-in-time, in-context learning through Goals. Instead of bombarding users upfront, you guide them in the moment, with context-aware Callouts that teach them while they explore the actual tools they’ll be using.

Let’s take a new hire logging into Salesforce for the first time. With GRAVITY, they’re automatically recognized as a new user and placed into a dedicated New Hires Audience and onboarding path, such as the “First Steps in Salesforce” Goal. From there, they receive step-by-step interactive walkthroughs, smart tips, and contextual nudges—all delivered through the application interface.

The result? Faster ramp-up, better retention, and a smoother experience for everyone involved.

Interested in building a Goal like this? Check out our step-by-step guide to setting up onboarding with GRAVITY Goals.

A Smarter Way to Handle Change

It’s not just new hires who need support. Teams are constantly adapting—whether due to evolving tools, internal process updates, or product launches. Traditional change management approaches often rely on email blasts, long videos, or PDFs. But let’s be honest: how often do those actually get read?

GRAVITY Goals enable Learning Managers to roll out change in a more dynamic and measurable way. By grouping a series of Callouts into a Goal and assigning it to a relevant Audience—say, the Sales or Customer Support team—you ensure that everyone sees exactly what they need, right when they need it.

Better yet, you can focus user attention by temporarily hiding all unrelated content until a critical update is completed. For must-see content, Learning Managers can even enforce visibility across the board—ensuring no one misses a compliance-critical workflow change or urgent feature release.

Why It Works: Value Across the Board

What makes GRAVITY Goals so effective isn’t just their flexibility—it’s how they serve the needs of users, Learning Managers, and organizations alike:

• For employees: Goals eliminate guesswork and provide clarity, leading to higher employee engagement and better employee productivity.
• For Learning Managers: Goals bring structure to content delivery, allowing you to segment, time, and tailor learning experiences to specific user needs or roles.
• For organizations: Goals reduce time-to-competency, minimize support tickets, and maximize the ROI on your digital investments.

And since everything happens in-app, employees don’t need to switch tabs, hunt down training materials, or wait for someone to walk them through a process. GRAVITY makes every moment an opportunity to learn.

Start with Strategy, Scale with Ease

Whether you're launching a new system, refining onboarding, or supporting employees through ongoing changes, Goals are the framework that brings it all together.

They help you move beyond generic employee training and development and into strategic enablement—delivering the right message, to the right person, at the right time.

GRAVITY Goals aren’t just a feature—they’re a mindset shift

One that empowers you to lead digital adoption with focus, clarity, and measurable impact. Let’s build onboarding and change experiences your employees will thank you for.